Structure your campaign into tightly themed ad groups (Lesson 3.1), then use Lesson 3.4's rule of thumb — 30-50 conversions before a scale-or-kill call — to size a realistic test budget.
1. Campaign Structure
Campaign name, then one ad group per distinct intent — never mix them.
2. Test Budget Calculator
Based on the 30-50 conversion rule from Lesson 3.4.