Pull together everything from Modules 1–6 into the single plan document the capstone (Lesson 7.4) asks for: a stage-by-stage funnel, budget and timeline pacing, your headline KPIs, and an executive summary.
For each stage: which channel(s) carry it, where AI tools speed up the work, and where a human checkpoint (review, approval, judgment call) is required.
| Stage | Channels | AI tools / assist | Human checkpoint |
|---|
Set the shape of the plan before you fill in every detail.
The 3–5 numbers that decide if this campaign worked.
3–5 sentences a stakeholder could read on their own — goal, approach, and how you'll know it worked.