Hirst AcademyE-commerce Growth Essentials
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Free · Self-paced · 2026

Sell online profitably — channel by channel.

Seven focused modules from the Academy's marketing library, assembled for product sellers — each with a hands-on tool that saves as you work, ending in a full marketing plan.

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7
Modules
28
Lessons
~42
Hours
7
Interactive tools
The 7 modules
Each module includes full lessons, a worked example, a knowledge check, curated resources, and an interactive tool.
01

Digital Marketing Foundations & Strategy

Map the 2026 channel landscape and build a one-page marketing strategy.

4–5 hours
02

Website Foundations & Conversion Optimization

Turn your website into a working conversion engine before you drive traffic to it.

4–5 hours
03

Paid Advertising & Performance Marketing

Google, Meta, and TikTok ads — structure, bidding, budgeting, and scaling.

7–8 hours
04

E-commerce & Marketplace Marketing

Choose where to sell, then keep a profit once fees, fulfillment, and ad costs are counted.

5–6 hours
05

Email Marketing & Automation

The highest-ROI channel you fully own — list building, copy, and automation.

5 hours
06

Analytics, Data & AI Tools

GA4, dashboards, and AI-assisted analysis that ties every module back to results.

5–6 hours
07

Advanced Topics & Capstone Project

Full-funnel thinking, AI-driven tactics, and a complete marketing plan capstone.

8–10 hours
Pick your pace
Same 7 modules — just a different weekly commitment.

Standard

~11 weeks

~4 hrs/week · A few focused hours a week alongside running the business.

Accelerated

~6 weeks

~8 hrs/week · For a concentrated sprint.