Run the Lesson 2.1 marketing-readiness checklist against a real page, then turn what you find into a proper Lesson 2.3 CRO test plan — hypothesis, variable, success metric.
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1. Marketing-Readiness Checklist
Mark each item pass or fail, and note specifics — this becomes your top-three-gaps list.
2. CRO Test Plan
Pick your biggest gap and turn it into one disciplined test.