Hirst AcademyDigital Marketing Mastery
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Free · Self-paced · 2026

Learn digital marketing from strategy to results — the AI-era way.

A complete, free course covering strategy, websites, SEO, content, social media, email, paid ads, e-commerce, and analytics — with AI tools built into every module. Finish with a capstone project you can actually use.

Start the course →View the timeline
10
Modules
41
Lessons
~61
Hours
10
Interactive tools
The 10 modules
Each module includes full lessons, a worked example, a knowledge check, curated resources, and an interactive tool.
01

Digital Marketing Foundations & Strategy

Map the 2026 channel landscape and build a one-page marketing strategy.

4–5 hours
02

Website Foundations & Conversion Optimization

Turn your website into a working conversion engine before you drive traffic to it.

4–5 hours
03

Search Engine Optimization (SEO)

Win both traditional search, AI-generated answers, and earned media.

7–8 hours
04

Content Marketing & Strategy

Build a repeatable content system, not a treadmill of one-off posts.

6–7 hours
05

Social Media Marketing

Organic strategy and community-building for the platforms that matter to your audience.

5–6 hours
06

Email Marketing & Automation

The highest-ROI channel you fully own — list building, copy, and automation.

5 hours
07

Paid Advertising & Performance Marketing

Google, Meta, and TikTok ads — structure, bidding, budgeting, and scaling.

7–8 hours
08

Analytics, Data & AI Tools

GA4, dashboards, and AI-assisted analysis that ties every module back to results.

5–6 hours
09

E-commerce & Marketplace Marketing

Choose where to sell, then keep a profit once fees, fulfillment, and ad costs are counted.

5–6 hours
10

Advanced Topics & Capstone Project

Full-funnel thinking, AI-driven tactics, and a complete marketing plan capstone.

8–10 hours
Pick your pace
Same 10 modules — just a different weekly commitment.

Standard

~12 weeks

~5.5 hrs/week · Steady, sustainable progress alongside a job or studies.

Accelerated

~6 weeks

~12 hrs/week · For learners who can commit closer to a part-time schedule.