A postgraduate course in leading innovation and organisational change for marketing managers: the research behind successful innovation, applied to a running case, with a hands-on tool in every module.
What digital transformation is, Tidd and Bessant's innovation process model, and how to baseline an organisation's digital maturity and innovation culture before committing to a programme.
The external and internal forces driving digital change, turned into a sequenced, funded multi-year strategy with the operating model and business case to deliver it.
The major models of planned change, compared and applied, alongside Rogers's diffusion of innovation theory — why change is resisted, and why new technology spreads the way it does.
How the internet has evolved from read-only to read-write to read-write-own, and what blockchain, tokens and decentralised networks mean for a business rather than just for speculation.
A practical roadmap for adopting AI in marketing, the data foundation it depends on, and the governance, safety and environmental questions a responsible adoption has to answer.
A method for evaluating emerging and disruptive technologies, from Christensen's theory to platform business models to practical application to robotics and customer-service automation.
The UN Sustainable Development Goals, responsible consumption, and how to make a substantiated sustainability claim rather than a greenwashed one.
How project management evolved from Gantt charts to agile, applied to delivering a digital strategy, plus Mendelow's Matrix for mapping and prioritising stakeholders.
How teams actually develop over time, practical leadership and coaching tools, and the resilience that sustains a team through a demanding change programme.
How to measure whether an innovation programme actually worked — benefits realisation, digital maturity progress, and the financial case revisited against reality.
Synthesise the course into one deliverable: an innovation and change roadmap that revisits the trends and issues covered, ready to present to a board.
~6 hrs/week · Alongside a postgraduate programme or full-time work.
~12 hrs/week · For an intensive block or a dedicated study period.