Free, self-paced courses in marketing, e-commerce and entrepreneurship. Every module ends with an interactive tool that turns what you've learned into a plan for your own business.
Short, practical lessons with worked examples built on real numbers — no fluff and no paywall.
Every module has a tool — a calculator, planner or scorecard — that saves as you work and prints as a plan.
Finish the course, complete the capstone, and generate your certificate of completion.
A healthy ROAS can still lose money on every order. Change the numbers and watch the margin move — this is one of the calculations from the E-commerce module.
Open the full channel calculator →
marketingStrategy, websites, SEO, content, social, email, paid ads, e-commerce and analytics — with AI tools built into every module and a capstone you can actually use.
brandingA postgraduate course on building and defending brands: equity, positioning, identity, integrated communication, stakeholders, crisis and effectiveness — each grounded in the research and applied with hands-on tools.
strategyA postgraduate course on building a marketing strategy from the ground up: research, segmentation and positioning, competitive strategy, pricing, the marketing mix, channels and performance measurement — integrated into one plan.
managementA postgraduate course for marketing managers on leading innovation and organisational change: strategy, technology adoption, the internet and web3, AI in marketing, emerging technology, sustainability, project management and leadership — applied to a running case with a hands-on tool in every module.
ai-strategyA practical, non-technical course for senior leaders who need to lead AI adoption — from understanding the technology to presenting a board-ready AI strategy.
e-commerceA focused path for product sellers: strategy, a store that converts, affordable paid ads, marketplace and social-shop economics, email retention, analytics — and a capstone plan you can put to work.
aiPartner site ↗12 self-paced modules on AI strategy, prompt engineering, personalisation, analytics, automation and ethics — with prompt-template exercises and quizzes.
internationalPartner site ↗A 10-unit programme on international marketing — theory, market intelligence and strategy, plus interactive coursework tools.
analyticsPartner site ↗12 modules on marketing metrics and analysis — CAC, CLV, ROMI, attribution and marketing mix, with a dashboard capstone. Free registration.
entrepreneurshipPartner site ↗A complete 12-week first-year undergraduate course on business acumen and entrepreneurship.
entrepreneurshipPartner site ↗The start-up development programme: build a Business Model Canvas and Value Proposition Canvas, test it Lean Startup-style, and get AI-powered feedback on every block.